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festive collaboration

“The collection feels like a celebration” – in conversation with Gustaf Westman and Maria O’Brian on IKEA’s festive collaboration

“The collection feels like a celebration” – in conversation with Gustaf Westman and Maria O’Brian on IKEA’s festive collaboration
When IKEA asked creative leader Maria O’Brian, the company’s Range Identity Leader, to develop its annual holiday collection, instead of relying on the tried-and-true holiday clichés she found the answer in a bold design territory, in the form of a collaboration with Swedish designer Gustaf Westman. The design